Case Study: GPS

Industry

Financial Services

Project Type

Interactive/Website

creative:

  • - Brand Strategy
  • - User Experience Design
  • - Information Architecture
  • - Graphic Design
  • - 3D Art
  • - Animation Design
  • - Copy Writing

TECHNOLOGY:

  • - ASP.NET
  • - Flash/ActionScript
  • - HTML/CSS
  • - JavaScript
  • - XML
  • - ThoughtLab's CMS
Case Study: GPS

Marketing Website

GPS is a premier provider of corporate foreign exchange to mid-market companies. They came to ThoughtLab needing a brand facelift and new website that would more accurately reflect their style and capabilities. The result is a new website that clearly articulates what differentiates GPS.

Launch Site

Key Features

  • The homepage animation utilizes a 3D world with panels programmed in Flash; the data for the panels is pulled real-time from a data feed. The number of panels being shown can be changed by simply changing a single value in the code
  • Programmatic 360 animation was first created in 3D environment and then 100% in ActionScript - this took the file size from 380K to 5K in size
  • The ThoughtLab content management system allows GPS to make changes and have them visible to the world in an instant
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