Case Study: Plaza Cycle

Industry

Retail

Project Type

E-commerce Website

creative:

  • - Brand Strategy
  • - User Experience Design
  • - Information Architecture
  • - Graphic Design
  • - Animation Design
  • - Copy Writing

TECHNOLOGY:

  • - ASP.NET, C#.NET
  • - Flash/ActionScript
  • - HTML/CSS
  • - JavaScript
  • - AJAX
  • - XML
  • - Web Services
  • - SQL Server
  • - ThoughtLab's CMS
Case Study: Plaza Cycle

E-commerce Platform

Plaza Cycle is the largest motorcycle dealer in Utah. They had worked with outside consultants and various in-house programmers for three years trying to increase online sales, with little improvement.

Results

  • Website traffic has averaged 10 times higher per month than their previous record high
  • Online purchases increased significantly despite maintaining in-store pricing online and without any additional marketing budget
  • 94% of all online sales have come from new markets outside of Utah
  • Many of Plaza Cycle's products often place in Google's top 10 results for that product
  • Website has achieved 100% uptime for all of 2007 and 2008 to date on ThoughtLab's managed hosting

Key Features

  • Search engine friendly architecture
  • Advanced filter-based navigation allows customers to quickly get to the products they want
  • Specialized icons show/hide for greater merchandising, based on product rules in the product administration
  • Advanced, custom product management to support complex and varied product structures
  • Order and fulfillment management
  • Customer management
  • User management
  • 3D product rotation for featured products
  • Shipping and price calculation
Copyright © 2009 ThoughtLab: Utah Web Design