Sign Up & First Order Web Application

Winder Farms provides early morning delivery of farm fresh foods focusing primarily on Winder branded items. The web is a big part of their business and as they were expanding into new regions they wanted to increase the conversion rate for online sign-ups. ThoughtLab dove in and did an analysis of their current (at the time) sign-up process and discovered several areas where we could help.

Launch Site

Results

• Increased the conversion rate and Increased the average dollar amount per first order purchase by 38 times over the original process

Key Features

• Strong validation throughout each step of process to reduce errors and call-backs
• Strong supporting information to alleviate concerns at each step of the process
• One "easy to use" page with accordion style control for adding products to order so that user can stay in the sign-up process
• Matched the Winder Farms brand and incorporated it into the process