ThoughtLab understands the human factors that make an application or website not only usable, but also enjoyable. Our user-centered analysis and design services focus on creating interfaces that increase productivity, purchase-behavior, and overall user satisfaction.
Usability Testing
Are people getting the most from your applications? You can take one of two approaches to this question: either take a wild guess or do the science it takes to reach a valid conclusion. Through our wide range of tools and methods we can determine whether your applications are intuitive to use-and more importantly, what specific changes need to be made to help users accomplish tasks more intuitively and efficiently. ThoughtLab's usability testing can be the key to higher user productivity, lower support costs and a more enjoyable user experience.
Accessibility
Brick-and-mortar businesses know they need to provide accommodations for the young and old, the able-bodied and those with disabilities. Why should the web be any less accommodating? Though not yet a legal standard, online accessibility is quickly becoming a requirement for success in the most diverse marketplace of all. Thoughtlab can help organizations with Section 508, which is a part of the Rehabilitation Act of 1973. Section 508 requires that electronic and information technology developed, procured, maintained or used by the Federal government be accessible to people with disabilities.
Information Architecture
The way your information is organized, categorized and labeled throughout your application or website can make or break its effectiveness. Our process for developing information architecture ensures that the site will be intuitive for users to get around and find what they are looking for quickly and painlessly.
Interaction Design
Interaction design is about drawing users into an application or website and giving them comfortable ways to explore information and act upon it. With ThoughtLab's expertise in interaction design, you can give users a richer, more sophisticated experience that increases overall user satisfaction. Whether you want to offer a creative application that encourages playfulness, or a task-oriented application optimized for efficiency, we love creating designs that help users interact freely, based on how they feel most comfortable.
